Twitter, Fans, Owning Your Culture

There is a group of people on Twitter that are tweeting as characters from Mad Men, the fabulous AMC show about the advertising industry in the late 50s/early 60s. They tweet in-character, and at each other, as if communicating about work and their personal lives. At first I thought they were a sort of viral-but-not-really marketing stunt, but it turns out they're made by a group of fans that are dedicated to the show and the characters. This is fantastic, and apparently they're the talk of the tech-crowd at SXSW.

Here are a few of them:
Don Draper
Betty Draper
Peggy Olson
Roger Sterling